ISSN 2167-3136
Case Study: Rothy’s Resilience: Navigating Sustainability and Ethical Branding Through the COVID-19 Pandemic
Case Study: Rothy’s Resilience: Navigating Sustainability and Ethical Branding Through the COVID-19 Pandemic
Sustainabilityinnovative footwearstrategyethical brandingcustomer valuerecycled materials
zero-waste manufacturingsupply chain disruptionsshifting customer expectations
Carpenter, Jenna, and Jett Piechota. 2025. “Case Study: Rothy’s Resilience: Navigating Sustainability and Ethical Branding Through the COVID-19 Pandemic.” Journal for Excellence in Business and Education 9 (1).